If Google were to give imperfect facts to the society, in a long run they lose the faith of their stake holders despite of they live in China or not. Net digital advertising revenue share in the U. It is essential for the two parties to develop a strong relationship that is mutually beneficial.
Porters five forces is a key model when trying to determine an organizations opportunities and threats. Opportunities Google practices forward and backward integration of companies.
In an effort to deliver better service to Chinese customers, Google decided to censor the results. The lack of income diversification is considered as a weakness.
The main advantage with this U. As from financial point of view, Google saw China as a dynamic and fast growing market despite of increasing competition. The competition and power an organization has or can have in an industry. In addition, Google is bringing to their users all their demands and for free.
In alone, the added companies stand at around Roles of the Host Government The role of the Chinese government in regulating Internet activity is far more elaborate when compared to the United States. Lin, Google Co-founder Sergey Brin and many technology professionals in China believe it was the result of an effort by a Chinese competitor, Baidu.
Google is a company that relies on investments, this means when interest rates increase gradually in a country, Google benefits. Who wins, loses with higher rates. This gives Google a very strong advantage in the market.
In addition, most of the governments do not have identified laws for online information sharing, thus, giving Google the opportunity to manipulate laws.
In order to tap into the large Chinese market, Google was forced to stray from its traditional corporate values. Censoring the search results in advance allows the search engine to provide faster service.
Inflation rate is a problem for the customers or buyers. Ethical Background Even though Google.
Literature Review Strategic management is defined as the process by which managers of the firm analyze the internal and external environments for the purpose of formulating strategies and allocating resources to develop a competitive advantage in an industry that allows for the successful achievement of organizational goals.
Google must invest heavily in developing new technology for the Chinese market and it must maintain positive relations with the host country to ensue long-term success. These cause a decresase in the financial power of Google as well as reduce firm value.
However, the decision to be transparent about censorship tactics showed that company had very little flexibility in this matter.
But despite of poor quality in Google. In addition, Chinese search engine Baidu. All these services and tools are proposed for free with the aim to make a users life easier, efficient, practical and entertaining.
It describes the attack as highly sophisticated and targeted, and Google claimed that no more censor its search results. Human Rights Concerns for the 61st Session of the U. Although the data that Sergey Brin mentioned suggests that for some reason the firewall permits the majority of requests for the uncensored version of Google, there is no reason to expect this pattern to continue.
The fact that the uncensored version of Google remains so heavily used in China seems to indicate that Google could discontinue its operations in China and still offer its users an acceptable level of service.
Moreover, these strategies help give the firm a competitive advantage in the market. The amount of users around those counters can impact on Google positively and lead them to establish better services and more products for their users leading the it being a strength to Google economically.
Competing in the Global Marketplace. Supplier Power In this case, Google has an advantage as it operates regionally and has more than one supplier, if the relationship with one deteriorates the other can take its place.
Dealing with censorship requirements will create additional operating costs when compared to domestic operations. This SWOT analysis shows that the company needs to continue with its efforts in addressing the threats to its business. Krause Fund Research, [Online]. They are increasing annually at the average rate of 3.Google, Inc.
in China (BRI) which includes more detail on the situation. Certain characters mentioned are GOOGLE, INC., IN CHINA (Condensed) Key Case Facts • Tom MacLean, director of International Business at Google, Inc.; managed the decision to Google embarked on a one-year analysis of the Internet in China by.
Is it possible for Google to enter China without violating its casual company motto, “Do not be evil?” Inthe best team and the board of directors of Google, Inc. difficult to decide whether the company should enter into China – and if so, how. SWOT Analysis of Google Inc.
Strengths Google’s brand value stands at $ million as of and they hold a high market share of 66% in the same year. These numbers, along with their various free services offered to customers, gives them a strong brand image that contributes to its strength.
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Click here to find out Alphabet’s strengths, weaknesses, opportunities and threats. Google Inc. Marketing Case Study Analysis Submitted by: Lynne Abt Prof. Paul Guyette BUS Marketing Strategy & Policy Rivier College May 06, Industry Background Google Inc.
has gone from literally a garage company started in by two Stanford University computer. Google’s SWOT analysis indicates that the company has adequate strengths to overcome its weaknesses. However, this SWOT analysis also shows that the company must perform better in protecting itself from threats, such as competition and imitation.
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